When it comes to leading your business to the top of success, you start looking for tools with robust features. LeadPages and ClickFunnels are two of them. 

Although both of these tools target a similar audience in general, they still have some differences making them perfect for different use. 

So, to help you make a wise decision, we have done our extensive research to write this LeadPages vs ClickFunnels comparison. 

Let’s dive in. 

LeadPages VS ClickFunnels – Overview

As the names state, LeadPages specialize in landing pages, and ClickFunnels deals in sales funnels. Before diving into the details of this LeadPages vs ClickFunnels comparison, you should understand sales funnels and landing pages completely.

So, lets get started.

What are Sales Funnels?

what is a sales funnel

Sales Funnels are also called purchase funnels or purchasing funnels. This is a theoretical journey through which a customer goes before making a purchase. This model was introduced to convert viewers into customers. Just like the title of this model states, a virtual funnel is created that leads people to make a purchase.  

What Are Landing Pages?

what are landing pages

Theoretically, Landing Page could be any page that is shown to a visitor of your website. A Landing page could be a welcome page, email opt-in page, about us page, or a sales page.  

In the digital marketing world, however, landing pages have a single goal. For example, when you click on an ad on Facebook, you are directed to a landing page with some particular purpose.

The landing page will be either focused on making a sale or ask you to subscribe to their email campaign.  

Hopefully, you now have a better understanding of Sales Funnels and Landing Pages concepts. 

Now, let’s get back to our main topic, i.e., LeadPages VS ClickFunnels detailed comparison. 

What Is LeadPages?

What is leadpages

LeadPages is one of the leading landing pages and sales funnel builders designed to help online entrepreneurs.

The reason behind its success is that no knowledge of HTML or any other coding language is required at all. This makes it relatively easy for small businesses to nourish and nurture their leads. Drag and drop editors of LeadPages allow anyone from any background to build landing and sales pages.

In addition to that, unlike its competitors, LeadPages offer all of these services at a very affordable price. Moreover, you can create complete websites using this incredible landing page builder.

If you are not interested in the visitors exploring your website, then LeadPages is best for you. It is best for straightforward selling and email list expansion. All of these things collectively make LeadPages an excellent choice for many. 

What Is ClickFunnels?

What is ClickFunnels

As the title indicates, ClickFunnels is a sales funnel building tool. Sales funnels have proven to be a very effective way of turning cold viewers into regular customers.

Just like LeadPages, ClickFunnels also offers excellent services for building landing pages. Not only that, to educate its users, it has great content to learn from. Its templates library is filled with exceptionally good templates. 

In addition to that, ClickFunnels have an edge in this ClickFunnels VS LeadPage comparison because of its affiliate program. ClickFunnels states that many of its affiliate marketers have earned their dream cars through this affiliate network, and that’s amazing. 

Landing pages created using ClickFunnels are a part of the sales funnel. The system is automated, and you will find funnel templates that can be easily customized. Hence ClickFunnels is a step ahead of LeadPages


When we talk about LeadPages VS ClickFunnels, each competitor has its perks depending upon your usage. LeadPage tool is ideal for startups and small businesses to nurture leads and for expansion purposes.

On the other hand, ClickFunnels offers services beyond just landing pages. If you are working on an intermediate or high-end level and can afford ClickFunnels, then you get a lot in return.

LeadPages VS ClickFunnels – Similar Features

Being competitors, ClickFunnels and LeadPages have a lot in common, making the comparison even more difficult. Stay with us till the end, which tool outperforms the other and how.

For better understanding, some of the common traits of these tools are discussed below:

1. Ease of Use

Both of these tools offer drag and drop editors, which make lives a lot easier. You don’t need to learn any kind of coding to benefit from any of these tools. Building your landing pages using these tools is as easy as editing a picture on your smartphone. 

ClickFunnels goes a step further and uses Images, GIFs, and videos to make you familiar with the platform’s usage. 

User experience of these tools is further broken down into three sub-categories so you can make a wise decision.

These categories are:

A. User Interface

When it comes to the user interface, most users have stated that the interface of LeadPages is more user-friendly. Even a novice can start building landing pages from the very first day using LeadPages.

In contrast to this, some time is required to understand the platform of ClickFunnels.

However, you cannot say that the interface of ClickFunnels is unfriendly, as it offers a lot of things that might get you a little confused. 

B. Navigation

Navigating through different options is very easy when you talk about LeadPages. Navigation is as easy as exploring a website in LeadPages.

However, we suggest you go through the learning material before navigating, as it will make things easier. 

C. Responsiveness

In this area, both of the tools perform really well. Although both tools are good in terms of responsiveness, still LeadPages is leading because of the simple structure.

However, the responsiveness of ClickFunnels is not bad either. 

The only noticeable difference is in the speed of loading of landing pages. Landing pages built using LeadPages tend to open faster.

2. Landing Page Templates

clickfunnels vs leadpages landing page templates

As these tools are for non-technical users, most of the heavy lifting is already done. Professional level, highly converting templates are available on LeadPages for building endless landing pages.

These landing page templates are optimized for conversions hence grabbing a higher number of customers. The results are proven in many cases. 

For example, this case study published on the LeadPages website states that many small businesses changed themselves using LeadPages. The reason for the change was although Covid-19, it benefited the businesses ultimately.

On the other hand, just like LeadPages, ClickFunnels offers an extensive range of funnel templates. For every business model, separate funnel templates are offered that are highly customizable.

In this way, you can quickly build and edit your sales funnels for desired results. The funnel templates offered in the marketplace of ClickFunnels have also proven to be very beneficial and highly converting.

So, in this case, both tools in this ClickFunnels VS LeadPages are in the same boat.

3. Customer Support and Service

For the past few years, the reputation of ClickFunnels customer support has not been outstanding. Things are now changing for good; ClickFunnels have brought a lot of improvement in their customer support services. 

The results of these actions can be witnessed; the satisfaction rate of ClickFunnels users is significantly rising. On the contrary, not many complaints can be seen in the track record of LeadPages regarding customer support services. 

Both of the tools are continuously working on their customer support services to elevate user experience.

In this aspect of ClickFunnels VS LeadPages comparison, both tools are performing well now.

4. Website Building

ClickFunnels Vs LeadPages Website Builder

You can build websites using both of these tools. So both of these tools stand aside from each other in this case when we talk in terms of LeadPages VS ClickFunnels.

However, ClickFunnels have a slightly upper hand because its basic plan offers three domains. On the other hand, the basic plan of LeadPages allows you to build only one website.

The drag and drop editor of LeadPages is also relatively new and not as smooth as the ClickFunnels editor. 

Viral “Thank You” landing pages offered by LeadPages are worth mentioning. Overall the landing pages are optimized in a way to result in higher conversions.

5. Email Marketing Integration

Email marketing is becoming the most effective way of nurturing your leads nowadays. It is because it keeps the leads warm and strengthens the funnels.

In this ClickFunnels VS LeadPages comparison, both tools support a huge list of email marketing integration. Name any of the top third-party email services providers, and these tools will offer their integration.

LeadPages supports the following integration. 

  • InfusionSoft
  • Interspire
  • MadMimi
  • Marketo
  • MailChimp, and more. 

Check More Integration Options Here 

Here are the email integrations supported by ClickFunnels:

  • MailChimp
  • Aweber
  • Maropost
  • Ontraport
  • Salesforce
  • Sendlane, and more.

Check More Integration Options Here 

6. Payment Integration

The choice of payment integration plays a more important role than many businesses realize. People feel comfortable with familiar payment methods and payment gateways.

In this LeadPages VS ClickFunnels match, the ball is in ClickFunnels court. You don’t have to worry about payments if you choose ClickFunnels because of multiple integration options.

On the flip side, LeadPages offers payment integration of two reputable payment gateways.

Down below are the lists of payment integrations offered by these tools.

ClickFunnels offers the following Payment Gateway Integrations. 

  • PayPal
  • Recurly
  • Stripe
  • Taxamo
  • Warrior Plus

Check More Integration Options Here 

LeadPages offer THREE Payment Gateway Integration options.  

  • Stripe
  • Gumroad
  • Paypal 

7. A/B Testing For Robust Strategies

A/B testing allows you to achieve perfection. Both these tools offer A/B testing, which is not less than a blessing for businesses operating online.

LeadPages allow you to customize elements for attaining better conversion rates. In this way, you can add, remove, change and customize every single element present on the landing page.

This helps you in getting better knowledge of your audience preferences as well. 

Just like LeadPages, ClickFunnels also offers A/B testing but on a larger scale. As ClickFunnels primarily deals with whole funnels instead of a single landing page, the scope is also vast.

So, using ClickFunnels, you can customize different elements of your funnel to have better results. 

A/B testing also plays a significant role in collecting analytical data. It helps you in understanding the needs and wants and converting your web traffic into leads. 

One thing you should know is that for A/B testing, you have to upgrade to the advanced plan of LeadPages. This isn’t a compulsion if you go for ClickFunnels because A/B testing is offered in all of its plans.

8. WordPress Integration 

When you talk about WordPress, both of these move parallel in the ClickFunnels VS LeadPages race. WordPress is undoubtedly the most popular content management system globally. 

Both of these tools offer easy integration of WordPress so you can comfortably manage your content. 

9. Online Communities of Users

Although both of these have online communities, ClickFunnels communities are more substantial and much more remarkable.

Both of these tools have Facebook groups for the users where they can share their experiences and confusions. 

The learning curve of LeadPages is slightly better than ClickFunnels, but it is because of its simple functioning and structure. Other than that, ClickFunnels is way ahead of LeadPages in terms of support and education. 

When you buy a plan from ClickFunnels, you are not left alone to do the experimentation; instead, there’s a lot of learning material. Videos, blogs, and Webinars are there for you that help you in getting the most out of ClickFunnels. 

Six pre-built funnels are available, so you don’t have to start from scratch. Most members of the ClickFunnels Facebook group are very cooperative and are always ready to help. 

10. Pop-Up Builders

Integration of opt-in pop-ups is available in both of these tools. If you compare LeadPages VS ClickFunnels, LeadPages offer better pop-ups, perhaps because it only focuses on landing pages. 

Pop-ups are more important and influential than most businesses realize. They keep the user engaged and personalize the experience for them.

Exit-intent pop-ups introduced by LeadPages have proven to be very effective in retaining visitors.

11. Drag & Drop Website Builder  

LeadPages vs ClickFunnels Website builder

LeadPages realized the need to offer more customization to their users, so they introduced their drag and drop editor. The users have stated that the drag and drop editor offered by LeadPages is buggy and the user experience is not smooth.

On the other hand, ClickFunnels drag and drop editor has proven to be a very effective and efficient tool. Killer pre-built landing page templates offered by LeadPages almost kill the need for a drag and drop editor.

Still, the significance of the customization provided by a drag and drop editor can’t be ignored.


In this ClickFunnels VS LeadPages comparison, it is evident that both of the tools have a lot of common features. Despite being similar in many ways, ClickFunnels outperforms LeadPages in many features, and LeadPages takes the lead in others. 

Both tools strive to provide the best user experience you can find anywhere. LeadPages is relatively easy to understand, perhaps because ClickFunnels has a lot more to offer. The responsiveness of LeadPages is also better mainly because of its simple functioning and structure. 

Essentials of digital marketing like A/B testing, email marketing integration, and the presence of online communities are almost equally available.

Add ons like payment integration, WordPress integration, and pop-up builders make these tools more practically beneficial.  

Although both tools offer drag and drop editors, the customization you can still do varies in both tools. So, in the end, despite all these similarities discussed above, both of these tools differ a lot.

LeadPages VS ClickFunnels – Unique Features

We have discussed the similar features of the LeadPages and ClickFunnels now let’s move towards their prominent features:

ClickFunnels Unique Features: What Makes It Different?

ClickFunnels unique features

All because of its remarkable features, ClickFunnels became the priority of many digital marketers and business owners. Let’s discuss some of the most prominent features of ClickFunnels.

1. Built-in Email Marketing

Email marketing has become one of the most effective ways of turning website traffic into leads. Things get more interesting when your funnel builder offers a built-in email marketing system. 

This feature encourages you to focus on more important things like the effectiveness of your sales funnels. It saves you from the tedious task of finding the right email service provider. This feature also enhances the efficiency of the tool. 

One thing you should know is that this feature doesn’t come with the basic plan. You have to upgrade to the advance plan to benefit from this feature.

Don’t worry; you can always go for a third-party email service integration if you don’t want to upgrade. 

This feature indeed scores a point for ClickFunnels in this ClickFunnels VS LeadFunnels comparison.

2. Affiliate Program

The affiliate program is a game-changer feature of both these platforms. In the case of LeadPages, you get a commission at the rate of 30% per sale. On the other hand, a built-in affiliate program of ClickFunnels offers up to 40% recurring commission.

ClickFunnels has the upper hand over LeadPages if we talk in terms of LeadPages VS ClickFunnels.

The reason behind it is that the learning material and the amount of fortune you can earn are much higher. Case Studies presented by ClickFunnels show the immense potential of the affiliate program. 

If you manage to get 12 sales a year through the ClickFunnels affiliate program, you will get $5K+ in profits at least. If you do things rightly with dedication, you can make a perfect side hustle.

According to the officials of ClickFunnels, more than 80 of ClickFunnels affiliate marketers bought their dream cars through this program. 

If affiliate marketing is your concern, then ClickFunnels is the best option to go with. First of all, you get a lot of material to learn from, and secondly, the top marketers are always ready to help.

If you are a dedicated person, then you can cash out this opportunity quite well.

3. Dedicated Funnel Builder

Sales funnels are the best way to turn your web traffic into customers in today’s world. ClickFunnels have proven to be one of the best platforms for building sales funnels. With ClickFunnels, you don’t have to start from scratch. 

You get professionally crafted funnel templates that have proven to be highly converting. These funnel templates are diversely categorized to suit your business model.

Either you are planning to sell online courses or own a marketing agency, ClickFunnels have you all covered up.  

A dedicated funnel builder saves a lot of your time and effort. Everything is done automatically and professionally. You get to choose from hundreds of landing page templates and other options too.

Just like this, ClickFunnels have beaten LeadPages once again in this ClickFunnels VS LeadPages war. 

Don’t know anything about coding? Worry not because everything is as easy as playing Super Mario. Drag & drop editor offered in ClickFunnels makes things simply more painless and customizable. 

Unlike LeadPages, you don’t have to link every landing page manually; instead, everything is pre-done for you. Building funnels in ClickFunnels is as sweet as eating a cake.

LeadPages Unique Feature: What Makes It Different?  

Below, we will discuss what makes LeadPages irresistible.

1. Vast Library of Landing Page Templates

ClickFunnels Vs LeadPages Landing page templates

LeadPages is a tool for building landing pages, and it is the best at it so far. If you want landing pages for your business for CTA purposes or collecting leads, then LeadPages is the most acceptable option.

Another factor that makes LeadPages perfect for small businesses is its affordability factor. At the best price point, you get an exceptional landing page builder that offers multiple integrations. 

The most prominent feature of LeadPages you will witness in this LeadPages VS ClickFunnels comparison is its template library. You will get highly converting landing pages or sales page templates that can be customized as per your needs. 

LeadPages have also introduced their in-built Drag & Drop editor, which took customization to a whole new level. What else can you wish for? So don’t wait and elevate your business to a whole new level.

Start A LeadPages Free-Trial Today

LeadPages VS ClickFunnels – The Best Use

Although LeadPages and ClickFunnels both help you grow your online business, a few of their features make them completely different from each other – strengthening the LeadPages VS ClickFunnels battle.

Let’s discover the best use of each of them. 

1. Start A New Business

If you are planning to start a new business, then you will be entangled between ClickFunnels VS LeadPages. Depending on the scale of your business, you can choose either of these tools and start earning right away. 

Killer Templates offered in both of these tools will help you in securing customers efficiently. The plus point of using these tools is that you don’t have to start from square one.

Pre-Built landing pages and funnel templates will elevate your business instantly.

No one will ever know that you have just started because of the professionalism offered by these tools. 

If you want to start from small and then scale it to a larger size later, then LeadPages is the most optimal tool for you. If you plan to hit big, then multiple highly converting sales funnel templates are waiting for you on ClickFunnels.

2. Grow Your Existing Business

Is your business not making enough profits? Planning to introduce your business online? These marvelous tools are the answer to all your questions. 

Call to action is the only business requirement; if that is your case, you can’t get a better tool than LeadPages. You won’t have to hire a developer for this because LeadPages offer a tremendous amount of pre-built web pages. 

ClickFunnels will not only facilitate you with its services, but will also educate you on rocketing your sales. FunnelFlix is an excellent platform by ClickFunnels that offers a wide variety of beneficial information regarding online marketing. 

If you compare LeadPages VS ClickFunnels, both tools are very useful. You just have to make a choice depending upon your business.

LeadPages VS ClickFunnels – What Should be Improved? 

Although both of these tools are near perfect in their respective niches, there is still some space for improvement. Here are some of the areas where both of these tools lack respectively:

1. ClickFunnels-Help Desk

ClickFunnels Vs LeadPages what they need to improve

We appreciate that ClickFunnels has taken notice of their after-sales service quality. Still, we will suggest to the officials of ClickFunnels to rapidly the process of improvement, so users don’t face any inconvenience.

2. LeadPages Customer Support

Although LeadPages is a customer-oriented and success-driven tool, their customer support needs improvements. This statement has been mentioned by many LeadPages users on the reviews site. 

However, according to LeadPages, they are constantly updating the quality of their services. Moreover, we found their support fine in response time and effectiveness. But they still need to improve it. 

3. Downloading Leads Out Off LeadPages

LeadPages do not offer a seamless process to download your leads out of LeadPages. You have to submit a ticket for it first, then after approval. You will be able to download your leads. So, it is another thing they need to improve. 


In this ClickFunnels VS LeadPages comparison, we will say that both tools perform well in their respective field of expertise. Achieving perfection takes time, and it can be witnessed that both platforms are striving for it. 

However, from a customer-centric point of view, ClickFunnels is more effective and customer-oriented. ClickFunnels constantly work on providing new solutions, improving their Customer Support and quality of other services. 

On the other hand, it’s been a long time since LeadPages launched a new solution. 

We hope that with time both platforms realize their shortcomings and take action to overcome them. 

ClickFunnels VS LeadPages – Pricing

Pricing plays a very crucial role in determining the decision of a customer. In this ClickFunnels VS LeadPages comparison, we have also covered the pricing of both tools so that you can decide wisely.

ClickFunnels Pricing

ClickFunnels Pricing

ClickFunnels currently offers three pricing packages:

1. Basic Package

You have to pay $97/mo for the basic package of ClickFunnels.

What do you get?

  1. Access to Share Funnels feature
  2. Upto 20 Funnels, 100 Pages, 1 Sub Users, 3 Payment Gateways, and 3 Domains.
  3. Chat Support
  4. Limited Access to FunnelFlix

2. Platinum Package

For $297/month, you can avail ClickFunnels Platinum Package.

What do you get?

  1. Access to Share Funnels feature
  2. Unlimited Funnels
  3. Unlimited Pages
  4. Up to 3 Sub Users
  5. Up to 9 Payment Gateways
  6. Up to 9 Domains
  7. Unlimited Follow-up Funnels
  8. Priority Support
  9. Limited Access to Additional Courses and Videos on FunnelFlix

3. Two CommaClubX

The most exclusive package offered by ClickFunnels is the two CommaClubX deals at the cost of $2497/mo.

What do you get?

  1. Access to Share Funnels feature
  2. Unlimited Funnels
  3. Unlimited Pages
  4. Up to 10 Sub Users
  5. Up to 27 Payment Gateways
  6. Up to 27 Domains
  7. Unlimited Follow-up Funnels
  8. Priority Support + VIP Phone Support
  9. Unlimited access to Additional Courses and Videos on FunnelFlix

LeadPages Pricing

LeadPages Pricing

The best thing about LeadPages is the plans they offer.

1. Standard Plan

Standard plan of LeadPages is offered for only $27/mo.

What Do You Get?
  •     1 Site
  •     Landing Pages
  •     Pop-Ups
  •     Alert Bars
  •     Unlimited Traffic
  •     Unlimited Leads
  •     Free Custom Domain
  •     Free Hosting
  •     Mobile-Responsive Site Templates
  •     Lead Notifications
  •     Tech Support
  •     40+ Standard Integrations

2. Pro Plan

Most popular among all three plans of LeadPages is the pro plan which you can get for only $59/mo.

What Do You Get?
  • Up to 3 Sites
  • Landing Pages
  • Pop-Ups
  • Alert Bars
  • Unlimited Traffic 
  • Unlimited Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Additional Tech Support
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaigns

3. Advanced Plan

If you want something exceptional then LeadPages have offered their advance plan exclusively for you at the cost of $239/mo.

What Do You Get?
  • You can build up to 50 Sites
  • Landing Pages
  • Pop-Ups
  • Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Priority Tech Support (via Phone)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • Email Trigger Links
  • 10 Opt-in Text Campaign
  • Advanced Integrations
  • Includes 5 Pro Sub Accounts
  • 50 Extra Opt-In Text Campaigns
  • 1-on-1 Quick Start Call

LeadPages VS ClickFunnels – Our Verdict

In this LeadPages VS ClickFunnels comparison, we learned that both tools hold immense potential at different scales. For small businesses and startups, we recommend LeadPages because of its simple structure and affordability.  

ClickFunnels, on the other hand, is a complete platform for digitally advertising your business. Sales Funnels offered by ClickFunnels turn web traffic into recurring buyers efficiently. 

In the end, we suggest you consider the present scale of your business and your future plans regarding your business. We hope that you now know everything you need to know about ClickFunnels and LeadPages to make the right decision.


Please enter your comment!
Please enter your name here